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Application Technologies
Sample Plan: Application Technologies introduces a packaging product which is unit-dose and disposable including a built-in applicator, aimed at the medical and personal care markets. Application Technologies, a California C-corporation founded in January 1999, specializes in the development of unique packaging delivery systems. The company owns a unique patent pending unit dose applicator technology called the Appli-K pouch, and plans to operate primarily by licensing the design, tooling, and production processes in medical categories while serving as a private label manufacturer in categories where the contents of the pouch is a commodity (i.e. alcohol swabs).
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Business Plan: Executive Summary
Think of the executive summary as the only part of the business plan most readers will study. Even if they go through the whole plan, what you want them to remember is the information in the executive summary.
Writing Tip:
Business Context - Provide information that will give the reader an understanding of the larger market that you are in. Talk about growth potential, new products, and economic trends.
The Business Plan is perhaps the most important document an entrepreneur can create. The business plan helps guide the direction of any new company.
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