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ProTrax
Sample Plan: ProTrax Incorporated specializes in recruitment services on the Internet. The company will launch many services, each serving a distinct professional field that currently lacks a centralized medium for advertising employment positions. ProTrax's first service, HealthWanted, launched in July 1997. HealthWanted is an Internet recruitment service for health care facilities searching for qualified health professionals.
ProTrax are looking for $80,000 from potential investors to finance working capital needs in exchange for 15% of the company. The investors will be able to recover their investment in the form of dividends, and an option to sell their shares at a price/earnings ratio of ten, after the first five years of operations. The business plan includes Executive Summary, The Company, Market Opportunity, Competition, Positioning Strategy, Marketing Strategy, Operational Plan, Management, Financial Statements and Future Growth.
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Business Plan: Executive Summary
When you have drafted your first 200-300 words, you can decide what other information you need in the executive summary. For example, you might to explain what your company has achieved so far, how you are raising other finance and the role of the management team. However, go through your executive summary critically.
Writing Tip:
Business Profile - Explain in detail about your business, trends, organizational structure, influential factors in the market, patterns of research and development, contracts, and operational procedures.
The Business Plan is perhaps the most important document an entrepreneur can create. The business plan helps guide the direction of any new company.
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