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In the Pipeline
Sample Plan: In the Pipeline is a company whose strengths lie in identification, development and promotion of innovative products. The company's launch product is Snapfix, a long awaited solution to the often difficult repair, redesign and installation of PVC pipe. Snapfix provides both cost savings and increased efficiency.
In the Pipeline's competitive advantages lie in the identification and marketing of commercially viable new products. For commercialization of Snapfix, In the Pipeline requires access to an established manufacturing base and distribution network. An incorporated joint venture will allow In the Pipeline to merge these competitive advantages with a company whose complementary strengths lie in plastics manufacturing and distribution. The business plan includes Executive Summary, Company & Product, Marketing, Operational Plan, Financial Plan and Offer to Investors.
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Business Plan: Executive Summary
Think of the executive summary as the only part of the business plan most readers will study. Even if they go through the whole plan, what you want them to remember is the information in the executive summary.
Writing Tip:
Business Context - Provide information that will give the reader an understanding of the larger market that you are in. Talk about growth potential, new products, and economic trends.
The Business Plan is perhaps the most important document an entrepreneur can create. The business plan helps guide the direction of any new company.
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