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Business Plans
Sample Plan: Tiny Tim's Premium Ginseng Company (Tiny Tim's) owns four acres of farmland used to grow North
American ginseng, also known as Panax quinquefolium, near Kelowna, B.C. The ginseng was
planted in April 1996; as ginseng must grow for four years before being harvested, product sales will
not begin until the year 2000. This business plan includes executive summary, Business Overview, Products and Services, Industry Overview, Marketing Strategy, Management and Staffing, Regulatory Issues, Risks, Implementation Plan and Financial Plan.
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Business Plan: Executive Summary
Think of the executive summary as the only part of the business plan most readers will study. Even if they go through the whole plan, what you want them to remember is the information in the executive summary.
Writing Tip:
Business Context - Provide information that will give the reader an understanding of the larger market that you are in. Talk about growth potential, new products, and economic trends.
The Business Plan is perhaps the most important document an entrepreneur can create. The business plan helps guide the direction of any new company.
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