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Heptagen
Sample Plan: This is the business of Heptagen. Heptagen will revolutionize drug screening under contract to major pharmaceutical companies. Heptagen is a new company formed to apply yeast genetic engineering to the discovery of new drugs. Its core technology is in engineering human cell targets in yeast such that the yeast can respond to molecules, both natural and unnatural, that match the target. This allows us to make screens for new drugs that either block the target function (antagonists), or mimic the action of the natural ligand (agonists). The business plan includes Executive Summary, Background, Markets, Operations and Finance.
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Business Plan: Executive Summary
Think of the executive summary as the only part of the business plan most readers will study. Even if they go through the whole plan, what you want them to remember is the information in the executive summary.
Writing Tip:
Business Context - Provide information that will give the reader an understanding of the larger market that you are in. Talk about growth potential, new products, and economic trends.
The Business Plan is perhaps the most important document an entrepreneur can create. The business plan helps guide the direction of any new company.
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